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Amazon ad campaigns work to help you generate brand awareness, reach relevant shoppers, and increase sales. You can align your Amazon ad campaigns with your business goals and strategies to ensure that your campaigns are effective and being optimized on an ongoing basis.
Amazon Sponsored Product ads run on a pay-per-click model. You choose which products to advertise, assign keywords or product attributes for targeting, and enter a cost-per-click amount according to your budget. When a shopper searches for one of your target criteria, your ad is eligible to show.
Amazon ads appear in various placements across Amazon. With Sponsored Products, for example, your ads can show up in organic search results, as well as on product detail pages. Sponsored Brands show up above Sponsored Products and organic search results.